SEO
Mulia Ceramics
Problem
Mulia Ceramics faced intense competition not only from other brands but also from platforms like Pinterest, interior startups, and marketplaces, with the goal of increasing traffic by 100% YTD.
Solution
To achieve this, we prioritized topic-based SEO over keywords, targeted high-search, low-competition topics, implemented technical SEO, and produced 18 articles per month with taxonomy research.
Result
This comprehensive strategy successfully boosted search visibility, strengthened keyword ownership, and enhanced backlink quality. As a result, Mulia Ceramics surpassed its target with : - 104% traffic increase - Reaching 130,100 visits - Organic keywords grew from 5,000 to 11,261 - Backlinks improved significantly.
