Digital Ads
Ricu’s Secret
Problem
Ricu's Secret, a healthy food brand by public figure Ricky Cuaca, aimed to boost sales by optimizing TikTok Ads, increasing their ROAS from an average of 3.
Solutions
To achieve this, we refined campaign strategies by leveraging Organic Content, KOL collaborations, and Livestream Content while optimizing targeting and keyword bidding. This data-driven approach significantly enhanced ad performance and audience engagement.
Result
As a result, we successfully increased ROAS to 7, drove initiate checkouts worth Rp5,992,240,840, and achieved a monthly total revenue of Rp1,457,718,648 from ads.
